For more than 20 years, Rob Cronin has been a trusted advisor to leaders in the two fastest growing and most innovative industries in the world: technology and healthcare. As the co-lead of WCG’s Technology Practice, Rob helps the most innovative companies in both industries tell the story of how their organizations are improving the way we all work and live.
An unapologetic data geek, Rob counsels clients on how to use analytics to gain an unprecedented understanding of their target audiences and how they can be influenced. He and his team of technology and digital health experts then use those insights to create integrated communications strategies. Using creative, strategic story content that engages targets across paid, earned shared and owned media, the WCG team drives measurable results that exceed KPIs and helps clients achieve their business objectives. Rob and his team currently work with CVS Health, Evolent, Grand Rounds, McKinsey, NetScout, Quartet Health, Surescripts, and the UCSF Center for Digital Health Innovation.
Rob joined WCG from Surescripts, where he led corporate communications for the nation’s largest health information network. While at Surescripts, his development of integrated campaigns based on data-driven content was widely recognized as a model of marketing and communications success. Rob built his career as a consultant at the nation’s top public relations agencies. As a senior executive at Weber Shandwick, TSI Communications and Outcast, Rob counseled IBM, Gartner, EMC, Unisys, Cisco and AT&T along with a host of technology startups. Rob began his career at Dudnyk Advertising and Public Relations working on the Pfizer account.
David joined W2O in July, 2013, after having been a client of the agency for more than four years. He now leads the firm’s consumer practice, from the Minneapolis office.David’s client-side experience includes work with some of the nation’s most-loved brands, including Yoplait, Progresso, Cheerios, Nature Valley, Pillsbury, Reese’s, Hershey’s, Reynold’s Wrap and several others.
In his most recent role at Hershey, David was Director, Global Digital Marketing and Brand PR. He led brand PR and all digital, including paid, owned, earned and shared. Prior to this role, David was Senior Manager, Brand PR and Consumer Engagement at General Mills, where he led social media and the company’s Advocacy Marketing/WOM efforts. He also created the company’s three consumer engagement networks – MyBlogSpark, Pssst… and MyGetTogether, being awarded twice with General Mills’ coveted Champions Award. He received his MBA from Azusa Pacific University in California and was the 2012 Chairman of the Word of Mouth Marketing Association (WOMMA).
Over the last two decades, Michael Walker Hall has been a lead global marketing partner for a series of the largest corporations in the world. From Intel, Microsoft and Google to Walmart.com and Wells Fargo he has ensured that big ideas are fundamentally underpinned with digital savvy and operational excellence, continually advancing his clients’ global marketing visions. Most recently launching Intel.com in 2012 and the Google Nexus 7 in 2013.
A graduate of Vassar College with a degree in Asian Studies, an alum of the design program at CCA and an avid fine art photographer Michael lives in San Francisco with his family and enjoys all that the city has to offer.
Mike Nelson is a communications strategist with nearly 15 years of experience spanning the innovative healthcare economy, from pharma and biotech to devices and diagnostics. He finds his passion in bringing the full scope of the marketing communications and public affairs disciplines together in programs to enhance corporate reputation and drive brand uptake. His career has been marked by deep and lasting commitments within several specialty therapeutic areas, including oncology and virology. At WCG, Mike leads a portfolio of integrated marketing client engagements for life sciences companies, both large and small.
A seasoned marketing and communications leader, Kursten brings over 15 years experience to successfully collaborating with clients to design results-driven programs that support awareness, engagement, sales and lead generation goals. As a client services lead for a range of B2B and B2C technology sector Fortune 500 brands, she focuses on driving integration across a wide portfolio of service offerings while ensuring operational excellence and delivering against client vision and business goals.
Scott brings to WCG a decade of communications experience with clients in the medical industry. With a knowledge of public relations, marketing and public affairs, he offers his clients a unique integrated skillset. Specializing in medical devices now, Scott’s areas of expertise include interventional cardiology, diabetes, chronic sinusitis, ophthalmology, asthma, health technology and healthcare policy. Scott graduated cum laude from the S.I. Newhouse School of Public Communication at Syracuse University, a dual major in public relations and political science. In his spare time, he enjoys auto racing, cycling, traveling, photography and exploring the outstanding culinary and viticulture landscape of San Francisco and Napa Valley.
Elyse brings 20 years of experience in integrated global healthcare communications. She has worked with a range of global pharmaceutical clients including Pfizer, AstraZeneca, Bristol Myers-Squibb, Novartis, Sanofi Pasteur and Amgen at the brand, franchise and corporate levels, helping them successfully communicate both externally and internally during times of significant change including franchise acquisitions and divestitures, corporate re-organizations and leadership changes. She has also worked with her clients to develop distinct leadership positioning around complex issues including loss of exclusivity, access, pricing and value.
Passionate about helping clients identify unique cross-sector collaborations to achieve specific, moment-in-time goals, Elyse has helped convene partnerships that have successfully engaged multiple stakeholders. These efforts have introduced innovative pilot programs and public/private partnerships that have introduced new approaches to accelerate change.
Over the course of her career, Elyse has helped prepare the market for the launch of numerous first-of-kind therapies in oncology, diabetes, osteoporosis, vaccines, HIV/AIDS, CNS, and women’s health. Her teams have received numerous industry awards for breakout programming that have helped address complex awareness, stigma and public policy challenges.
Elyse graduated from the University of Wisconsin where she earned a Bachelor of Science degree in medical anthropology